Yesterday was one of those days. Not a bad day – but rather an enlightening day. It was a day that serves as a (not so gentle) reminder of Bravado Designs’ role in women’s lives. Bravado has the absolute privilege of being a part of the powerful journey into motherhood – the good and the challenging. We are there for all of it. And again, that comes with a real responsibility – one that we have always taken quite seriously.
Yesterday there was a blog written by an editor for BabyCenter. It was an editorial piece (we did not pay for it), which did a nice job of walking the reader through the merits of our tank and the colors featured in our spring collection. However, the piece crossed a very real line - and created a great deal of anger and disappointment. On behalf of Bravado and personally, I would like to acknowledge that the blog which suggested that colorful clothing might be an aid for Postpartum Mood & Anxiety Disorders or PPD was, to put it bluntly, very inappropriate. PPD is an extremely serious, heartbreaking disorder that can have tragic consequences. We deeply regret that it was implied that our colorful nursing tanks could help cure this disorder in any way – PPD is not something to ever treat lightheartedly. The blogs author has recognized that she used a poor choice of words, and has since changed the language of the post.
Still, the line was crossed. And while we do hope that our fashion colors can add a little bit of sunshine to a new mom’s life, we in no way presume to have any effect whatsoever on the challenges of PPD. While we were not aware of the content of the post prior to seeing it on BabyCenter ourselves, I would like to apologize that we were inadvertently involved.
Perhaps in some small way the unfortunate events of yesterday drew attention to this horrible disorder and can promote discussion. One gain was that we have met women such as Lauren Hale, (www.mypostpartumvoice.com) and her fellow PPD advocates who will now work with us to share additional and critical information on PPD with the Bravado community.
We apologize for any way in which our involvement in the events on BabyCenter may have hurt or angered. I stand here today both sorry and reminded of the important role we play in women’s lives. Taking both seriously, we start today as a new one – with a clear and committed focus - reminded of our resolution to serve all mothers.