We know that a woman’s body fluctuates day to day and month to month and we have developed our bras to respond to those changes, conform to her changing shape and move with her. We focus on the technical and intimate details of design, giving women bras that will make them look so good, no one will imagine they are so comfortable.

We know how to do this because we connect with and work alongside hundreds of real women of all shapes and sizes and in all stages through our rigorous Test Wear Program. Every day we listen, we measure, we have them wear test, we get their feedback and repeat each step until we get it right. This knowledge fuels us to continually bring new, innovative, supportive and empowering designs that are the perfect intersection of ultimate comfort and style.

We are a proud Canadian company. Designed in Toronto by women for all women and loved around the world.